projects

Cooley's transformed brand identity was carried through to a stunning, Flash-based website. The organic yet modular layout incorporates fluid transitions that allow each photo to virtually pop off the screen. The website was featured as a Communication Arts "Webpick of the Day."

The theme for this year's Gala Dinner was "Celebrating the Immigrant Experience." We designed a series of collectable cards, each featuring an historical image from the Tenement's amazing photo archive. The cards were wrapped in butcher paper that was imprinted with a reproduction of a New York City newspaper page from the late 1800s.

This promotion was designed for MUSE, a firm that represents contemporary jewelry designers in NYC. A series of cards showcasing the jewelry are housed in a sleeve with a diecut logotype that reveals a detail of the top card. A chartreuse note card was designed to give the promo a splash of color, and allows for personalization.

This year we designed the annual Giving brochure, dedicated to the people and organizations that supported the school throughout the school year. The piece highlighted events, including the Parsons Fashion Benefit, and featured donor stories and other academic achievements.The brochure was a companion piece to the online 2008-2009 New School annual report.

We love Sweetleaf Coffee in Long Island City, Queens. In fact, we drink their Stumptown roast every morning. So when the owners approached us to design a t-shirt for the cafe, we were stoked! The design, inspired by Long Island City, combines gritty, urban illustrations of local landmarks and icons. The shirts were hand-screened on black tees in our studio.

We designed the interface for the new iPad eReader app, creating a streamlined look and feel that focuses on ease-of-use and allows the app's unique features to shine. Readers can create their own themes – choosing from eight fonts, adjustable margins, and millions of colors for text, background and highlights. Designed with flexibility in mind, readers can access their library and share eBooks on multiple mobile devices.